Suja Juice
To nationally launch Suja, we jam packed all the benefits of the brand’s message in the same way Suja jam packs nutrients into each and every bottle. When you drink plants, you take their power.
The Ask
Launch the Suja brand on a national stage while setting it apart from a sea of other juice brands
The Result
Launch the Suja brand on a national stage while setting it apart from a sea of other juice brands
Drinking plants just makes sense.
Other juice brands make cute little ads about how cute their juice is. We wanted to walk in and smack people across the face with how amazing plants are. Think Planet Earth if David Attenborough were micro-dosing. Plant yeah!
The Big Apple
I got the opportunity to have my spot on the most wanted billboard in the world! Not to mention a complete living wall in 9 locations in LA.
What People Are Saying
“celebrates the natural, unbelievable power of plants we often take for granted”
— The Drum
“colorful, visceral, Instagrammable and infinitely more entertaining than a middle-school textbook.”