Kopari
Everyone has been putting aluminum in their armpits for years. That’s pretty insane. Luckily, we helped Kopari get the word out about their coconut alternative, which sounds (and is) better than putting all those metals directly into the bloodstream.
Wake up and smell the coconuts.
The truth about deodorant stinks. Aluminum clogs your pores and slowly injects chemicals into your body...all day long! But you don’t need aluminum to fight the funk, you just need coconuts. Kopari coconut deodorant harnesses the natural anti-bacterial ingredient in the coconut. It turns out when you make classic deodorant ads that tell the truth, those aluminum-based products really un-sell themselves.
Packaging
I designed 7 fake deodorant brands from scratch to mimic all the bad for you stuff.
People are talkin
“snarky but cutthroat new ad”
— Adweek
“delivering sarcasm with a smile”
— Mediapost
“Humor and approachability that every woman can relate to”