Catspiracy

Do you like conspiracies? Yes, I do too. I was asked to help increase holiday sales for a self-cleaning litter box. Two different two-minute videos made by cats that earned 7+ million views and record holiday sales for the brand.

The Stats

• 99.3% positive response on YouTube

• 32,000 shares on Facebook alone, and over 37,000 shares total

• Over 63,000 engagements across Facebook and YouTube

• Record holiday sales during the campaign