Bonterra
The world of wine-tasting is small, exclusive, and frankly, insufferable. Most people don’t know what a note is or how to possibly taste one. They just know what tastes good. And if that good tasting treat also happens to help save the planet, even better. Introducing a delicious wine that also happens to be good for the environment.
The Idea
To poke fun at the snobbish world of wine connoisseurs, we introduced people to the only flavor profile that really matters: the one that tastes like saving the planet. Our organic farming techniques are evident in every swirl, sniff, and taste. And if they just so happen to also taste like bright cherry with a hint of toasted oak, well, that’s even better.
