Sunbutter
People hear “sunflower butter” and think “butter for those kids with allergies”. They’re probably not thinking about the fact that Sunbutter is packed with protein. Or that it’s better for the planet. Or that it’s literally a jar of solar-powered, creamy dreamy goodness! In fact, adding a dollop, a dash, or even a smidge of Sunbutter to anything is a surefire way to spread a little bit of sun right into your day. Which could even spread to other people’s days! It’s almost like we’re saying this is a conspiracy to make the world a sunnier, happier place or something.
The process
The ask was to give sunflower nut butter a fighting chance at the checkout line against Big Peanut Butter which resulted in a delightfully sunny hero video that encourages people to spread some sun from their toast all the way to their zoom calls. I helped oversee a complete rebrand of the Sunbutter brand along with working closely with strategy and creative throughout the campaign development. I carried over the creative concepts through production by also being the production designer for the entire spot.
