Organic Valley Ghee

 

Organic Valley wanted to take ghee into the mainstream with a campaign that educates people about what exactly ghee is. So we created a digital campaign that literally puts the words “ghee” on the lips of all the foodie influencers on the internet.

Bleeping Influencers.

We partnered with YouTube cooking influencers to take our gheelicious message across the internet. Instead of creating new content, we took their past hits and re-edited them to prove our message that ghee is so easy you already know how to cook with it.

Beauty Shots

To reveal the beauty of Ghee and the range it can have in your everyday cooking, I shot beautiful Ghee photography along with delicious recipes that anyone can make!

People be talkin

 
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