Nutribullet
With all the health trends that come in and out of our feeds telling us how to, well, feed, it’s hard to keep up. By far, the simplest and fastest way to be healthy is to blend up fruits and vegetables in a Bullet and drink them. It’s the healthy thing you’ll actually do.
The Idea
By calling out health influencers (healthfluencers) for their complex, unreasonable diet plans and fitness methods, we were able to show how quick and easy using our blender is. We only have three super simple steps to our health plan: 1. Put healthy stuff in. 2. Blend. 3. Drink.
So we brought in the bio-hacker, the wellness instructor, and the crossfit bro and cut off their videos with the beautiful sound of our blender. Because normal people, with normal busy lives don’t have time to do most of that stuff every day. They do, in fact, have time to blend a delicious smoothie and drink it on the way out the door.
What People Are Saying
“Cheeky Ad Campaign”
— Little Black Book
“strategically cuts into the faux influencers”
— T.L. Stanley - Adweek
“humorously time-intensive health advice”