Bombas
What if we told you there was a sock you couldn’t buy? You’ll never see it in a window. There’s no way to get it delivered by drone. And it won’t ever go on sale. That sock is real, and Bombas doesn’t sell it because they donate it to people in need instead. To date, they haven’t sold 10 million of these socks. That’s a big number.
Warming Hearts and Feet
Bombas started with the simple mission of putting socks on the feet of people who need socks. Over five years, they’ve donated ten million socks. And they’ve done it all by selling a ton of socks so they could donate a ton of socks, which makes their special black donation sock the greatest sock never sold.
The Result
The best looking beauty shot of a sock, and a heartwarming story
The most counter-intuitive sales page of all time
The most counter-intuitive hard sell of all time
Turning an unsold sock into the hottest item of winter
A campaign entirely built on the premise of not selling something
Getting people more excited about giving socks than buying them
We made not buying something the hottest holiday gift ever and introduced the world to the greatest sock never sold.
